FOR ORGANISATIONS NAVIGATING GROWTH, CHANGE OR COMPLEXITY
Direction.
Connection.
Delivery.
Senior clarity and modern workflows that make delivery faster, clearer, and more scalable.
Strategy sets direction.
The work gets you there.
Modern organisations operate in increasingly complex environments where simplicity is harder to achieve and clarity is harder to maintain. We define strategy, shape messaging, and deliver the campaigns, content, and digital experiences that bring it to life.
Senior thinking and modern workflows keep the work aligned, and deliver it faster, clearer, and at scale. The form varies. The goal doesn’t. These are common starting points for working with us.
Brand clarity
When the message isn’t clear, everything that follows becomes harder. We help leadership teams define positioning, narrative, and messaging so strategy, marketing, and creative work move in the same direction.
Brand clarity workshop
Positioning and messaging development
Leadership narrative
Campaign platforms
Strategy only becomes real when it appears in the market. We develop campaign ideas and creative systems that bring strategy to life across channels.
Campaign concept and creative direction
Launch campaigns
Brand storytelling platforms
Digital presence
For many organisations, the website is the clearest expression of the brand. We design and build digital platforms that communicate clearly and support marketing and growth.
Website strategy and UX
Website design and build
Digital storytelling platforms
Scalable content
Marketing teams must produce more content than ever before. We design content frameworks and workflows that make production faster, clearer, and easier to scale.
Content strategy
Thought leadership programmes
AI-enabled content workflows
Innovation & transformation
Most organisations know they need to evolve how marketing works but struggle to apply new tools and approaches in practice.
We help teams explore, test, and implement new ways of working, from AI and automation to new operating models.
AI-enabled pilots and rapid testing
Marketing workflow and process redesign
Design thinking workshops and innovation programmes
Fractional leadership
Some organisations need senior guidance without hiring a full-time leader. We provide ongoing strategic and creative leadership to help teams move faster and stay aligned.
Fractional marketing leadership
Strategic advisory
Creative oversight
Experience across global brands + growing organisations
The team behind DottedNorth has delivered strategy, creative work, innovation, and digital platforms for organisations ranging from global brands to fast-growing companies.
Brand transformation for an ingredients company
Clarifying positioning and developing a digital platform supporting a shift from commodity supplier to value-added partner.
Internal culture and reporting campaign
Developing a creative campaign and reporting platform supporting culture change across multiple markets.
Creative platform for a premium spirits brand
Building a distinctive visual and content system introducing creativity to a traditionally conservative category.
Experience gained through previous agency, in-house, and consulting roles.
Good work doesn’t happen by accident.
It’s designed.
Why organisations choose DottedNorth
Senior involvement from start to finish
The people who shape the thinking stay involved in the work.
You work directly with experienced leadership throughout the project, ensuring decisions are made quickly and the strategy stays connected to the output.
Strategy and execution in one place
Many organisations develop strategy in one place and produce the work somewhere else.
We define direction and translate it into messaging, campaigns, digital experiences, and content that stay aligned.
A flexible production network
Alongside the senior core team we work with a trusted network of specialist designers, developers, and production experts.
This allows teams to scale depending on the needs of each project while maintaining the focus of a senior-led approach.
Led by senior experience
DottedNorth is led by Brian Leahy, a digital strategy, marketing, and innovation specialist.
He is a senior marketing operator with experience across strategy, digital platforms, UX, performance marketing, content, and led innovation and transformation programmes.
Having worked across agencies, in-house teams, and advisory environments, his focus is simple: helping organisations define direction and turn it into work that delivers.
Projects are delivered through a trusted network of specialist creatives, designers, developers, and production partners, allowing teams to scale depending on the needs of each engagement.
Clients work directly with senior leadership throughout every project.
The work starts with a conversation.
If you're exploring a new direction or looking for a better way to define strategy and turn it into marketing that works, we'd be happy to talk.